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Why is this tool useful? This tool helps you define the design challenge for the brief. Create one for each dimension of change.

Why is this tool useful? This tool provides a detailed understanding of the client’s response to each service concept. Use this tool or a digital surveying tool. Once you have all the responses, you can compare quantitative results and discuss the selection.

Why is this tool useful? This tool will help you tell the story of the experience of the user when they engage with the service, considering how the user starts with a problem and how they are influenced by the service.

Use this tool to explore and discuss the value of each design challenge.

You can use this table to organise all the challenges in order to facilitate conversation and voting.

This tool summarises scenarios and gives you space to respond to it with a reframed design challenge.

Why is this tool useful? This tool helps you bring together and consider the necessary ingredients to create a scenario from which you can later create design challenges. At first, use this tool to create multiple options for each persona and then later refine it until you have a scenario that you think will be … Continued

Why is this tool useful? A user persona is a fictional representation of your ideal customer. A persona is generally based on this user research and incorporates the needs, goals, and observed behaviour patterns of your target audience.

Why is this tool useful? This tool helps you use insights from guerilla research and turn them into the foundation of your Far Future Personas. Once all the insights from the interviews have been reviewed, define some outline tags for each extreme of the dimension based one what you have read. Then, arrange these insights … Continued

This tool summarises the challenges you are responding to for the near future persona.

Why is this tool useful? For each of the six societal dimensions, the lab team wanted to create a broad design challenge, looking at how they could support the user in the contexts they might face. For each of the scenarios, they brainstormed questions using the formula starting with “how might we.” These questions considered … Continued

Why is this tool useful? A user persona is a fictional representation of your ideal customer. A persona is generally based on user research and incorporates the needs, goals, and observed behaviour patterns of your target audience.

Why is this tool useful? To conduct this type of guerilla research, you need to create questions that quickly allow people to express their relationship to broad topics, gradually go into more detail about issues and talk about themselves. This project was broadly about happiness. For your project, you will need to adapt the questions … Continued

Use this tool to map extreme users. They can be described as the people on either end of the spectrum of users of a product or service.

Why is this tool useful? Write a tweet acting either as the service owner or a key stakeholder. Putting yourself in the shoes of that person, try to describe the service or an outcome of the service.

Why is this tool useful? Once you have ideated multiple possible concepts of future services that respond to your scenarios, select one or multiple complementary ideas and use the tools below to expand, detail and capture the concept.

Why is this tool useful? This tool helps structure and detail a narrative about your chosen scenario, considering the trends, contexts and implications to create plausible scenarios of the future. Workshop tips How to run the workshop: Use the cards laid out as in the drivers of change categories and include a description of the … Continued

This tool helps you collect ‘signals’ of the future.

Why is this tool useful? Implication analysis (SPEECS) SPEECS is a framework or tool used to analyse and monitor the macro-environmental (external service environment) factors that have an impact on an organisation and its strategy for the future. SPEECS stands for: S – Societal/Ethical P – Political/Legal E – Environmental E – Economic C – … Continued

Why is this tool useful? This tool helps structure and detail a narrative about your chosen scenario. It frames the scenario as a question about the future and points to potential outcomes

Why is this tool useful? The Future Wheel is a method for graphical visualisation of direct and indirect future consequences of a particular change or development. It was invented by Jerome C. Glenn in 1971, when he was a student at the Antioch Graduate School of Education (now Antioch University New England). The Future Wheel … Continued

Why is this tool useful? Sector analysis is an assessment of the economic and financial condition and prospects of a given sector of the economy. Sector analysis serves to provide an investor with a judgment about how well companies in the sector are expected to perform. Sector analysis is typically employed by investors who specialise … Continued

Why is this tool useful? This tool is used to help you monitor and refine your attraction and retention efforts. As you try different promotion, onboarding and retention techniques in the early stages of launching the service, collect data about distinct periods where different approaches have been employed and use this tool to determine what … Continued

Why is this tool useful? This tool helps you minimise the cost of your main advertising campaign when you launch the service by running preliminary advert testing. Design different adverts that test variations in your advertising strategy. Create variables in things like the problem you present, the framing of the solution, the users you target, … Continued

Why is this tool useful? This tool helps you visualise the concept and figure out possible faults and improvements on the user experience. Feel free to outline different users and develop related stories and multiple paths in which the user could interact with the service. This will help you disclose more divergent objectives and refine … Continued

Why is this tool useful? This tool is used to give an overview of the quantitative results from the experiment

This tool is used to summarise the qualitative engagement of a single participant during the trial after your interviews.

Why is this tool useful? This tool is designed to help you distinguish the key participants in your experiment and operationally plan its set up, including any variation of process for each participant type.

Why is this tool useful? This tool helps you delineate key actions and touchpoints of each stage in your experiment, so that you can foresee what infrastructure is required to deliver the experiment smoothly. Depending on the complexity of your experiment you may choose to develop a more nuanced version of this map detailing precise … Continued

Why is this tool useful? This tool helps you plan how to test your service concepts which reduces the risk of pursuing new concepts that may not work. To start, identify your most concerning assumption about the concept as a starting point and then follow the map. Each experiment leads to new insights, decisions and … Continued

Why is this tool useful? This tool should help you define and express the positioning of your brand and service so that the service is distinguished from competitors and conveys the correct values to the user. Use one set of positioning tools for each positioning option. After you define the positioning, use this tool to … Continued

Why is this tool useful? This tool helps you identify the main problems the users would experience in their current journey and structure objectives that could overcome these issues in your new service proposition.

Why is this tool useful? This tool is used to have an overview of the market landscape by comparing the positioning of your potential competitors. This helps you to identify gaps in your market segment that aren’t currently filled, so you can differentiate your service from the others. To compare your competitors, try different combinations … Continued

Why is this tool useful? This tool is used to have an overview of the market landscape by comparing the positioning of your potential competitors. This helps you to identify gaps in your market segment that aren’t currently filled so you can differentiate your service from the others. To compare your competitors, try different combinations … Continued

Why is this tool useful? This tool is used to create an overview of users and define the attributes that may influence the users relationship with the problem. Select an influencing attribute for the horizontal axis and place users horizontally in the map relating to high or low extremes of that attribute. Then, select another … Continued

Why is this tool useful? This tool helps you to form a persona through key insights collected during your research and highlight their problems, attributes and goals.

Why is this tool useful? Use this template to compare key elements of competitors in your marketplace against your concept and against each other, and then categorise them.

Use this template to analyse and breakdown key attributes of your competitors, including values, visual aspects and features.

Why is this tool useful? This tool can used as a guideline to inform your interview structure.

Why is this tool useful? This tool helps you to design your adverts. Use one of these for each advert variant. Please note there are restrictions in the way you set ads for certain things (eg. financial services).

Why is this tool useful? This tool is an example of a website landing page layout. Using images, fake logos, and text. Use this (or an adapted version of this) to explain your concept and plan your landing page.

Why is this tool useful? This tool will help you and your project partner agree on how to establish the success of your MVP evaluating success metrics related to its engagement, the collection of data and functionalities of the technology employed.

Why is this tool useful? This tool is used to convey all the relevant information about the concept and the learnings from your testing,so that you and the client can evaluate and prioritise actions Discover all Xploratory’s Tools in the Resources Page

Why is this tool useful? This tool is designed to help your research participants assess the service you have designed in quantitative form so that you could potentially compare these results across service concepts. In some questions focus on happiness, but adapt if this does not fit your task.

Why is this tool useful? This tool is designed to help your research participants assess the service you have designed and give you comprehensive quantitative and qualitative feedback to catch anything you may have missed throughout the interview.

Why is this tool useful? This tool is designed to help your research participants describe elements of their life in order to give you a picture of who they are.

Why is this tool useful? This tool is designed to help your research participants describe the people in their life in order to give you a picture of who they are.

Why is this tool useful? Landing page mockup: This tool is an example of a website landing page layout. Using images, fake logos, and text. Use this (or an adapted version of this) to explain your concept and plan your landing page.

Why is this tool useful? Use this tool to set up your social media adverts in a way that will reveal as much as possible about the desirability of your concepts and allow you to compare them. This tool helps you to distinguish which variables you will focus on.

This tool identifies and reframes elements of your future concepts that make it difficult to meaningfully test your hypotheses.